Forestry Innovation

WOOD ADVOCACY

Forestry Innovation has beeen riding the highs and lows of BC’s forestry industry for a number of years. Our challenge was to reestablish wood products as a reusable resource and as a viable construction, architectural and design medium. By using a fresh visual approach we were able to convey the beauty of wood products without simply resorting to photography of forests. What resulted was a campaign that ran for two consecutive years due to its success, and has garnered the Architectural Record Advertising Excellence Award.

The magazine ad "Chairs" received the Architectural Record Advertising Excellence Award.